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This Is How You Lead - Episode 9 - $100 Million Mindset

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From Nothing to $25M: Discipline, Grit, and 3:45 AM Wake-Ups

Watch From Nothing to $25M: Discipline, Grit, and 3:45 AM Wake-Ups from The $100M Mindset on YouTubeListen to From Nothing to $25M: Discipline, Grit, and 3:45 AM Wake-Ups from The $100M Mindset on SpotifyListen to From Nothing to $25M: Discipline, Grit, and 3:45 AM Wake-Ups from The $100M Mindset on Apple Poodcasts
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Jun 3, 2025 | The $100 Million Mindset Episode 8

Dear Reader,

Most family businesses pass down a legacy.

Very few pass down the torch.

Lynn Tomasek didn’t just inherit a company—she earned the right to lead it. At 13, she was cleaning bathrooms. Years later, she’d be handed the CEO title not because of her last name, but because her brother and sister chose her to lead. That says everything you need to know.

Lynn is the rare kind of person who goes all in. She runs a $25 million company in Denver. She trains and competes as a bodybuilder. She’s building a social media presence. She’s modeling. And still—she leads with calm, clarity, and collaboration.

She could outwork most people in business.

She could out-discipline most people in the gym.

But what’s most impressive is her mindset. She’s not trying to prove something. She’s trying to build something—a company, a culture, and a legacy that outlasts her.

In this episode, Lynn and I talk about:

  • Growing up in the trades
  • Letting go of perfectionism
  • Hiring for culture fit
  • Building mental toughness through fitness
  • Why success is more than numbers—it’s how you make people feel

If you’ve ever wondered what it looks like when heart and hustle work in harmony—this is it.

Lynn is one of the most complete leaders I’ve ever interviewed.

You’re going to love her story.

-Todd Liles

In This Episode, You'll Learn:

  • Running a multigenerational service business
  • The 12 Week Year framework for focus and goals
  • Using Culture Index for personality fit
  • Fitness as a mindset and leadership amplifier
  • The Miracle Morning routine
  • Letting go of perfectionism and people-pleasing

Episode Chapters & Summary

From Bathrooms to Boardrooms

“I've literally done every job in the company.”

Lynn walks through her story of working her way up through the company—from cleaning the building at 13 to eventually becoming CEO. She earned her credibility, not through title, but tenacity.

Key Takeaways:

  • True leadership is built on experience, not entitlement.
  • Start wherever you are—just start.
  • Credibility is earned through sweat equity.

Trust, Grit, and Collaboration

“When you grow up in the trades, there's no room for ego.”

Todd and Lynn discuss how growing up in a family business taught humility and grit. Lynn shares how she had to learn to lead collaboratively and lean on others as the company scaled.

Key Takeaways:

  • Ego kills teamwork.
  • Scaling requires shared leadership.
  • The trades teach grit like nothing else.

Recruiting With Culture in Mind

“We had to slow down to hire the right people.”

Lynn explains how they revamped their hiring process using tools like the Culture Index to ensure the right fit. It helped them retain top performers and protect culture.

Key Takeaways:

  • Hiring for values protects long-term culture.
  • Use personality tools to align talent with roles.
  • Slowing down the hire speeds up performance.

Mental Toughness Through Fitness

“I had to build a stronger mind before I could lead at a higher level.”

Lynn shares how a fitness challenge helped her reclaim confidence and build emotional resilience. The discipline bled into her leadership, habits, and identity.

Key Takeaways:

  • Physical discipline fuels mental clarity.
  • Small wins in fitness translate to business strength.
  • Transformation starts internally.

The Fight Against Perfectionism

“I used to think everything had to be perfect.”

Letting go of perfectionism and people-pleasing allowed Lynn to lead more freely. She found freedom in progress—not perfection—and began modeling and inspiring others outside of business.

Key Takeaways:

  • Perfectionism is a cage—progress is freedom.
  • People respect realness more than polish.
  • You can lead better when you're free to be human.

Leaving a Legacy Bigger Than the Business

“I want to be a person that makes people feel they can do more.”

Lynn closes with her personal mission: to positively impact every person she meets. Her story is proof that success isn't just numbers—it's how you show up in the world.

Key Takeaways:

  • Legacy is how you make people feel.
  • Success = significance + impact.
  • Leadership is a daily decision to serve.


Guest Spotlight

Lynn Tomasek – CEO, Brothers Plumbing, Heating & Electric

Lynn leads a $25M+ home service company in Denver and lives by the philosophy that growth isn't about title—it's about discipline and heart. From gym sessions to team huddles, Lynn inspires others to lead with authenticity, resilience, and joy.

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