Todd Liles

Entrepreneur And Coach

Turn Learning Into Earning

Podcasts

Todd Liles | Entrepreneur And Coach

The home of bold business growth, powerful storytelling, and hard-earned wisdom.

View Episodes
Todd Liles
Todd Liles

I’m Todd Liles

Founder of Service Excellence, business coach, and the voice behind two transformative podcasts: Todd Liles and the Wizard of Ads and The $100 Million Mindset. Here, you’ll find insights that challenge conventional thinking, strategies that drive real-world results, and a deep dive into what it takes to build a business worth owning.

Whether you’re an entrepreneur, a leader, or a business owner looking to scale, you’re in the right place. Explore. Listen. Grow.

Todd Liles and the Wizard of Ads

Marketing isn’t just about selling—it’s about storytelling. In Todd Liles and the Wizard of Ads, Todd and Roy uncover the principles of persuasive advertising, revealing how words can drive massive business success. If you want to make your message unforgettable, this is the podcast for you.

Listen to the Newest Episode
Todd Liles and the Wizard of Ads Podcast

Latest Episodes

Four people—three men and one teen—hold microphones. The quote on screen reads, "Earn the right before raising prices.
Todd & The Wizard

Ep 30: The Truth About Raising Prices: Why You Have to Earn the Right First

A few months back, I told a young handyman—my nephew by marriage—he was charging too little. He was booked solid, working himself to death, and proud of it. “Raise your prices,” I said. He hesitated. “Won’t that scare people off?” “Good,” I told him. “You need to find the line between busy and profitable.” That …
Listen Now
Three trustworthy men speak into microphones, one holds an iPhone. Text says, "Clarity beats clever every time.
Todd & The Wizard

Ep 29: How Being Specific Makes You More Persuasive (and More Trustworthy)

Words can be armor…or a mask. Most people use them to hide. They talk in safe slogans—quality service, fair prices, customer care. It feels professional. It’s not. It’s invisible. Specifics make you believable. They paint pictures. They build trust. They make people see you. In this episode, Roy and I dive into the art of …
Listen Now
See All Episodes ➔
$100 Million Mindset Podcast with Todd Liles and Alan O'Neill

The $100 Million Mindset

Success leaves clues. In The $100 Million Mindset, Todd Liles and Alan O’Neill reveal what it takes to scale a business to $100 million and beyond. Featuring real stories, expert insights, and no-fluff strategies, this podcast is your blueprint for serious growth.

Listen to the Newest Episode

Latest Episodes

Three smiling men in glasses and suits appear with bold text: "your system is the problem," calling for better corporate training.
The $100M Mindset

Ep 29: Why Most Companies Fail at Training (and How to Fix It) – Aaron Behunin

I’ve watched a lot of companies try to “fix” their people with another class. Fly them out. Feed them lunch. Fire up a PowerPoint. Then Monday hits… and nothing changes. That’s not training. That’s a field trip. Coach Aaron Behunin calls it like it is—most companies don’t have a training problem; they have an implementation …
Listen Now
Three men in glasses smile, representing Building Leaders in the Trades, as the text "this is how you build leaders" appears below.
The $100M Mindset

Ep 28: The Blueprint for Building Leaders in the Trades | Aaron Behunin

HONK!  HONK! Each blast made the steering wheel jump. From my service truck, I can see Bob hand-carting a condenser toward the back of Mrs. Smith’s house. That’s my install. That’s my customer. That’s my commission.HONK!  HONK! Bob’s head snapped up, and we locked eyes. What’s wrong with that kid?The answer? Nothing – except that …
Listen Now
See All Episodes ➔