Todd Liles

Entrepreneur And Coach

Turn Learning Into Earning

Podcasts

Todd Liles | Entrepreneur And Coach

The home of bold business growth, powerful storytelling, and hard-earned wisdom.

View Episodes
Todd Liles
Todd Liles

I’m Todd Liles

Founder of Service Excellence, business coach, and the voice behind two transformative podcasts: Todd Liles and the Wizard of Ads and The $100 Million Mindset. Here, you’ll find insights that challenge conventional thinking, strategies that drive real-world results, and a deep dive into what it takes to build a business worth owning.

Whether you’re an entrepreneur, a leader, or a business owner looking to scale, you’re in the right place. Explore. Listen. Grow.

Todd Liles and the Wizard of Ads

Marketing isn’t just about selling—it’s about storytelling. In Todd Liles and the Wizard of Ads, Todd and Roy uncover the principles of persuasive advertising, revealing how words can drive massive business success. If you want to make your message unforgettable, this is the podcast for you.

Listen to the Newest Episode
Todd Liles and the Wizard of Ads Podcast

Latest Episodes

Three smiling men under bold text reading "nobody cares about you" warn contractors to avoid costly advertising mistakes.
Todd & The Wizard

S2E12: The Ad Mistake Costing Contractors Millions (You’re Probably Making It)

“Family-owned and operated since 1987. Our award-winning technicians provide expert service with a smile. Call now for your free estimate.” I read that ad to Charlie and Roy at the top of this episode. Roy said, “That’s fair and friendly service.” Charlie added, “Open Sunday. Plenty of free parking.” We’ve all heard it a thousand …
Listen Now
Two men smile beside a cow in a grassy field. Text reads: "A cow outperformed your ads. Stop wasting money—boost effectiveness now.
Todd & The Wizard

S2E11: How to Stop Wasting Money on Ads Nobody Remembers

Researchers took 20 seconds of footage of a cow eating grass in a field. Not a beautiful cow. Not a dramatic scene. Just a cow chewing. Then they tested it against thousands of real ads from real companies that spent real money. The cow beat half of them. I sat with that for a while …
Listen Now
See All Episodes ➔
$100 Million Mindset Podcast with Todd Liles and Alan O'Neill

The $100 Million Mindset

Success leaves clues. In The $100 Million Mindset, Todd Liles and Alan O’Neill reveal what it takes to scale a business to $100 million and beyond. Featuring real stories, expert insights, and no-fluff strategies, this podcast is your blueprint for serious growth.

Listen to the Newest Episode

Latest Episodes

The $100M Mindset

S2E15: How This Plumbing & HVAC Company Grew From $3.6M to $15M in 4 Years

I spent a full day at the table with Jayni Fontaine and her daughter Danielle before we ever turned on a microphone. Danielle had the spreadsheets out. She knew every number by heart. Somewhere on that day, I stopped seeing a mother and daughter and started seeing two halves of one very good operator. Jayni …
Listen Now
Three men smile as one speaks into a microphone; text says, "I move from offense to defense—selling my business brings new opportunities.
The $100M Mindset

S2E14: What Really Happens After You Sell Your Business

Chris Yano sold his company to scale it.  A year later, he was on the bench, watching strangers run it. He built RYNO on one rule.  Reputation over revenue.  He said it so often it became a mantra. He listened to inbound calls himself to make sure the leads were real. He refused to tell …
Listen Now
Two smiling men stand before a table piled with cash; text reads, "Optimize your service calls or miss out on $600K.
The $100M Mindset

S2E13: The Real Cost of Running Service Calls Without a System

If you sent two of your techs to the same house, same system, same problem, would the customer get the same experience? Would the average ticket land anywhere close to the same? For most companies, the honest answer is no. And that one word is costing you more than anything else in your business. Picture …
Listen Now
See All Episodes ➔