Todd Liles

Entrepreneur And Coach

Turn Learning Into Earning

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Todd Liles | Entrepreneur And Coach

The home of bold business growth, powerful storytelling, and hard-earned wisdom.

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Todd Liles
Todd Liles

I’m Todd Liles

Founder of Service Excellence, business coach, and the voice behind two transformative podcasts: Todd Liles and the Wizard of Ads and The $100 Million Mindset. Here, you’ll find insights that challenge conventional thinking, strategies that drive real-world results, and a deep dive into what it takes to build a business worth owning.

Whether you’re an entrepreneur, a leader, or a business owner looking to scale, you’re in the right place. Explore. Listen. Grow.

Todd Liles and the Wizard of Ads

Marketing isn’t just about selling—it’s about storytelling. In Todd Liles and the Wizard of Ads, Todd and Roy uncover the principles of persuasive advertising, revealing how words can drive massive business success. If you want to make your message unforgettable, this is the podcast for you.

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Todd Liles and the Wizard of Ads Podcast

Latest Episodes

Three smiling men look at the camera. “Are we coherent?” appears below, questioning if the marketing strategy is working or broken.
Todd & The Wizard

S2E9: Why Your Marketing Feels Broken (Nobody Is Conducting the Orchestra)

Here’s what I see all the time. An owner hires a great ad writer. The radio spots are beautiful. Then a digital agency comes in and runs Facebook ads that sound like a completely different company. A PPC team bids on keywords the brand would never touch.  Everybody reports their own metrics. Everybody claims victory. …
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Todd & The Wizard

S2E8: The Most Expensive Lie in Marketing (Your Data Is Hiding It)

I want you to do something the next time you talk to your marketing team/company.  Ask them one question. Can you separate my branded search results from my unbranded search results? If they hesitate, you have your answer. Here’s why that matters. In this episode, Jake Williams pulled apart the data from a real company …
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Two smiling men stand before marketing screens displaying “creative beats targeting. every time.” Creative strategies drive superior ROI.
Todd & The Wizard

S2E7: Creative Matters More Than Targeting (The Real Driver of ROI)

Most business owners still believe the same idea: if they can just target the right person at the right moment, their marketing will work. It sounds smart, disciplined, and measurable. It feels like control. But the data in this episode challenges that belief in a way that’s hard to ignore. Creative quality isn’t slightly more …
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$100 Million Mindset Podcast with Todd Liles and Alan O'Neill

The $100 Million Mindset

Success leaves clues. In The $100 Million Mindset, Todd Liles and Alan O’Neill reveal what it takes to scale a business to $100 million and beyond. Featuring real stories, expert insights, and no-fluff strategies, this podcast is your blueprint for serious growth.

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Latest Episodes

Three business owners wearing glasses smile, with the phrase “It brought us closer.” shown at the bottom of the image.
The $100M Mindset

S2E9: Success Has a Price at Home That Most Owners Never Talk About

I asked Paul a simple question before we started recording. What was it like growing up while your dad built a $150 million company? I was expecting the answer I usually hear. Dad worked all the time. Dad was stressed. Dad came home and didn’t want to talk. I’ve heard that story a hundred times …
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Three smiling men with "you don’t scale through hustle" across the bottom, showing real success comes from discipline and focus.
The $100M Mindset

S2E7: From Prison to $10M: The Discipline Behind Real Business Growth

There’s a moment in every conversation where you can tell who you’re really dealing with. It’s not when someone talks about their wins. It’s not when they tell you how big the business is getting. It’s when they take ownership of something they didn’t have to. I’ve spent a lot of time around business owners. …
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