Todd Liles

Entrepreneur And Coach

Todd Liles and the Wizard of Ads Podcast

Todd Liles and the Wizard of Ads

Watch Todd Liles and The Wizard of Ads from Todd & The Wizard on YouTubeListen to Todd Liles and The Wizard of Ads from Todd & The Wizard on SpotifyListen to Todd Liles and The Wizard of Ads from Todd & The Wizard on Apple Podcasts

Words Have Power,

and no one understands that better than Roy H. Williams, the legendary Wizard of Ads.

Marketing isn’t just about selling—it’s about storytelling. In Todd Liles and the Wizard of Ads, Todd and Roy uncover the principles of persuasive advertising, revealing how words can drive massive business success.

If you want to make your message unforgettable, this is the podcast for you.

Recent Episodes

Three smiling men under bold text reading "nobody cares about you" warn contractors to avoid costly advertising mistakes.
Watch Todd Liles and The Wizard of Ads from Todd & The Wizard on YouTubeListen to Todd Liles and The Wizard of Ads from Todd & The Wizard on SpotifyListen to Todd Liles and The Wizard of Ads from Todd & The Wizard on Apple Podcasts

The Ad Mistake Costing Contractors Millions (You’re Probably Making It)

Season 2, Episode 12 •
“Family-owned and operated since 1987. Our award-winning technicians provide expert service with a smile. Call now for your free estimate.” I read that ad to Charlie and Roy at the top of this episode. Roy said, “That’s fair and friendly service.” Charlie added, “Open Sunday. Plenty of free parking.” We’ve all heard it a thousand …
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Two men smile beside a cow in a grassy field. Text reads: "A cow outperformed your ads. Stop wasting money—boost effectiveness now.
Todd & The Wizard

S2E11: How to Stop Wasting Money on Ads Nobody Remembers

Researchers took 20 seconds of footage of a cow eating grass in a field. Not a beautiful cow. Not a dramatic scene. Just a cow chewing. Then they tested it against thousands of real ads from real companies that spent real money. The cow beat half of them. I sat with that for a while …
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Three smiling men look at the camera. “Are we coherent?” appears below, questioning if the marketing strategy is working or broken.
Todd & The Wizard

S2E9: Why Your Marketing Feels Broken (Nobody Is Conducting the Orchestra)

Here’s what I see all the time. An owner hires a great ad writer. The radio spots are beautiful. Then a digital agency comes in and runs Facebook ads that sound like a completely different company. A PPC team bids on keywords the brand would never touch.  Everybody reports their own metrics. Everybody claims victory. …
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Todd & The Wizard

S2E8: The Most Expensive Lie in Marketing (Your Data Is Hiding It)

I want you to do something the next time you talk to your marketing team/company.  Ask them one question. Can you separate my branded search results from my unbranded search results? If they hesitate, you have your answer. Here’s why that matters. In this episode, Jake Williams pulled apart the data from a real company …
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Two smiling men stand before marketing screens displaying “creative beats targeting. every time.” Creative strategies drive superior ROI.
Todd & The Wizard

S2E7: Creative Matters More Than Targeting (The Real Driver of ROI)

Most business owners still believe the same idea: if they can just target the right person at the right moment, their marketing will work. It sounds smart, disciplined, and measurable. It feels like control. But the data in this episode challenges that belief in a way that’s hard to ignore. Creative quality isn’t slightly more …
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Three men smile as bold white and blue text reads “you quit before it works,” emphasizing a striking moment in advertising.
Todd & The Wizard

S2E6: You Can’t Advertise Your Way Into Being Remarkable

You can buy leads. You can buy clicks. You can even buy enough activity to feel busy and productive and important. But you can’t advertise your way into being remarkable. This is the second episode in our series with Jake Williams, and the conversation shifts in a way that might make some people a little …
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Todd Liles and the Wizard of Ads Podcast

About The Podcast

Roy H. Williams has spent a lifetime crafting messages that move people, turning small businesses into household names. In this podcast, I sit down with Roy to unpack his best insights—pulling from his books, Monday Morning Memos, and real-world case studies.

We don’t just talk theory; we break it down so you can apply it. Join us as we reveal the secrets behind the most compelling ads ever created and help you wield the power of words to grow your business.

About the Hosts

Todd Liles

Todd Liles

Todd Liles is the founder of Service Excellence, a business coach, and the host of Todd Liles and the Wizard of Ads. With a background in sales, leadership, and business growth, Todd helps entrepreneurs sharpen their skills and scale their businesses with proven strategies.

Roy H. Williams - cohost of Todd Liles and the Wizard of Ads

Roy H. Williams

Roy H. Williams, known as the Wizard of Ads, is a best-selling author and legendary marketing strategist who has transformed businesses with the power of storytelling. His expertise in advertising, branding, and persuasion has made him one of the most sought-after minds in the industry.

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Todd Liles

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