Dear Reader,
Not every season is about harvest.
Some are about pruning.
That’s where Stacie Feller is today. After the surge and crash of 2021, she found herself running two companies—KangaRoof and Koala HVAC—each in a different stage of recovery. Kanga is steady. Koala is in what she calls “early autumn.”
A pruning season.
Old partnerships have been cut. Systems are being rebuilt. And the circle of voices she listens to has gotten smaller, but sharper.
Through it all, she’s never stopped showing up.
She writes in her gratitude journal every morning.
She thanks God for what she has, even when the numbers aren’t what they used to be.
She leans on her husband, Scott, for encouragement.
And she keeps leading her people like family.
That’s why she won’t quit.
Because her “why” was never about revenue—it was about people.
The employees who grew with her, the young families starting their lives, the leaders she’s mentoring into their own callings.
In this episode, Alan and I talk with Stacie about what real rebuilding looks like:
• How pruning creates clarity
• Why gratitude and faith keep you grounded
• How to rebuild trust across two trades
• And why consistency beats speed every time
This isn’t a comeback story.
It’s a foundation story.
Because real success isn’t built in the storm, it’s built in the season after, when the pruning makes room for growth.
In This Episode, You'll Learn:
- How Stacey rebuilt two companies after the storm surge and crash
- The role of gratitude and faith in leadership recovery
- Lessons from pruning teams and rebuilding culture
- Why clarity and consistency matter more than speed
- How to flatten seasonality and weather-proof a roofing business
- Building synergy between roofing and HVAC divisions
- The power of standardized processes and consistency
- Why humility and resilience define true success
Episode Chapters & Summary
Rebuilding After the Storm
“We're in a pruning season for Koala and rebuilding for Kanga.”
After the 2021 surge and crash, Stacey balanced two businesses—Kanga Roof and Koala HVAC—while repairing leadership trust. She describes this phase as “early fall,” a time for pruning and regrowth, sustained by gratitude for the team that never quit.
Key Takeaways:
• Rebuilding requires pruning before growth.
• Gratitude keeps morale alive through downturns.
• Seasons of struggle prepare foundations for renewal.
Smaller Circle, Sharper Focus
“My circle has gotten much smaller of who I listen to.”
After partnership breakdowns, Stacey learned the importance of discernment and boundaries. Reading Necessary Endings helped her identify toxic patterns and realign her inner circle around trust and shared values.
Key Takeaways:
• Pruning people is as vital as pruning processes.
• Protect your focus—clarity thrives in smaller circles.
• Wisdom comes from reflection, not reaction.
Faith and Purpose Beyond Profit
“My faith is extremely strong… God's going to take care of things.”
Stacey shares how her faith anchors her through uncertainty. For her, business isn't about ego or wealth—it's about purpose, stewardship, and creating a workplace where employees feel cared for like family.
Key Takeaways:
• Faith brings peace in unstable seasons.
• True motivation outlasts financial reward.
• Leadership rooted in service sustains longevity.
The Power of People
“I look at my employees the same way I look at my children.”
For Stacey, caring for employees is central to her mission. Her joy comes from helping others grow—watching staff like Brenda rise from assistant to COO, and celebrating family milestones across her team.
Key Takeaways:
• People development multiplies purpose.
• Loyalty and care create generational impact.
• Retention begins with genuine connection.
Clarity and Consistency
“We've become very clear on what we want and where we're going.”
Stacey and her husband Scott refined their focus on stability over rapid growth. The next goal: smoothing out the seasonality of roofing by changing mindsets, educating customers, and creating consistent workflows year-round.
Key Takeaways:
• Clarity simplifies leadership decisions.
• Stability often outperforms speed.
• Educating customers drives consistent revenue.
Synergy Between Divisions
“We're two companies, one family.”
Stacey shares her vision to unite roofing and HVAC teams under one roof—literally. Monthly joint breakfasts, shared training, and potential referral fees strengthen culture and cross-company synergy.
Key Takeaways:
• Cross-training builds community and opportunity.
• Shared culture strengthens both performance and trust.
• Collaboration creates efficiency and growth potential.
Back to Basics
“This time, we're sticking to what we know.”
After experimenting with new markets, Stacey returned to the residential service model. She's doubling down on process discipline—ensuring every customer has the same consistent experience without stripping away individuality.
Key Takeaways:
• Simplicity scales better than complexity.
• Systems protect profit and reputation.
• Consistency builds customer confidence.
Process as the New Protection
“At the end of the day, Scott and Stacey write the check.”
Standardizing processes became non-negotiable after costly mistakes. Stacey now enforces consistent inspection, sales, and service methods—protecting both customers and the company from error and liability.
Key Takeaways:
• Processes prevent financial and reputational loss.
• Consistency is both a customer promise and a safeguard.
• Accountability must be built into systems, not personalities.
The Foundation for Future Growth
“Get the foundation right—and you can build the 20-million-dollar house.”
Todd and Alan close by affirming Stacey's wisdom in rebuilding slowly and solidly. They frame this phase as laying the foundation for the next surge—stable, profitable, and ready for sustainable expansion.
Key Takeaways:
• Strong foundations enable safe scaling.
• Healing precedes acceleration.
