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Todd Liles

Entrepreneur And Coach

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AllTodd & The WizardThe $100M Mindset
Two men with microphones flank a serious man in a suit. Text says, "Stop sounding like an ad." Learn seven advertising laws to break free.
Apr 24, 2025 Todd & The Wizard

S1E2: The Seven Laws of Advertising

Stephen looked me in the eyes and said, “I’m not sure I can tell that story.” “Stephen, you are the only person who can tell that story.” I knew this was a pivotal moment. Stephen had to make the very real and very difficult choice of deciding what type of marketing he would embrace. His …
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Two men speak into microphones on either side of an intense face. Bold text reads: "Just Say The Thing." Value clarity every time.
Apr 3, 2025 Todd & The Wizard

S1E1: The Risk of Insult is the Price of Clarity

The first words of Roy H. Williams that I ever heard were “The risk of insult is the price of clarity.” Now I heard those words, but sadly I did not hear them from Roy’s mouth or read them in one of his books. I heard them as borrowed wisdom from someone who did not …
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