All Episodes

There’s a moment in every leader’s journey when growth stops feeling like progress…and starts feeling like exposure. The numbers look fuzzy. The team feels stretched. The business you built with confidence suddenly feels heavier than you expected. And the momentum that once energized you now reveals cracks you didn’t know were there. That moment isn’t …

Every writer hits a crossroads. You sit there staring at the page — pen in hand, coffee gone cold — wondering why the words feel heavy. You know the topic. You know the audience. You even know the “right” structure. But nothing connects. And that’s when you realize something uncomfortable: You’re writing from the outside …

There’s a moment every business owner remembers, even if they try hard to forget it. You’re staring at the numbers — maybe late at night, maybe after payroll, maybe after a month you thought went well — and something doesn’t add up. Revenue looks fine. Jobs were steady. Phones were ringing. But the profit isn’t …

There’s a moment every business owner lives through, whether they admit it or not. You know you have something good — a skill, a story, a service — and you want the world to see it. So you do what feels natural: You try to force attention, force momentum, force the sale. And the harder …

Breaking a world record isn’t glamorous. It’s dark. It’s painful. It forces you into places most people never go. Rowers call it Fire Lung — that moment when your heart pounds so violently that blood leaks through your capillaries and vaporizes in your breath. You taste copper. Your chest burns. You fall on your back …

Most people think misdirection is about hiding something. It isn’t. The best magicians – leaders – marketers — aren’t tricking you. They’re directing your attention toward what matters. If there’s a theme running through this conversation with Brian Brushwood and Roy, it’s this: People don’t want to be pushed. They want to be understood. They want …

There’s a dangerous moment in every entrepreneur’s life when the dream gets bigger than the discipline. The vision grows wings… but the systems are still crawling. And that gap — that space between wanting to scale and being ready to scale — is where a lot of good people lose everything. That’s why Part 2 …

A few months back, I told a young handyman—my nephew by marriage—he was charging too little. He was booked solid, working himself to death, and proud of it. “Raise your prices,” I said. He hesitated. “Won’t that scare people off?” “Good,” I told him. “You need to find the line between busy and profitable.” That …

Every house has that one door. It still opens, still closes—but every time you walk through it, you think, “I really ought to fix that.” That’s how most business owners live. The hinges squeak, the frame’s a little off, and we keep pushing through anyway—just hoping it doesn’t jam completely. That was Billy Cline. A …

Words can be armor…or a mask. Most people use them to hide. They talk in safe slogans—quality service, fair prices, customer care. It feels professional. It’s not. It’s invisible. Specifics make you believable. They paint pictures. They build trust. They make people see you. In this episode, Roy and I dive into the art of …

I’ve watched a lot of companies try to “fix” their people with another class. Fly them out. Feed them lunch. Fire up a PowerPoint. Then Monday hits… and nothing changes. That’s not training. That’s a field trip. Coach Aaron Behunin calls it like it is—most companies don’t have a training problem; they have an implementation …

Are your ads like a porcupine or a rhinoceros?A porcupine waddles along and makes lots of points. A rhinoceros makes one point very powerfully. When you make lots of little points in one ad, none of them go very deep. When you say one thing very powerfully, it goes straight to the heart. Grab a …