All Episodes

HONK!  HONK! Each blast made the steering wheel jump. From my service truck, I can see Bob hand-carting a condenser toward the back of Mrs. Smith’s house. That’s my install. That’s my customer. That’s my commission.HONK!  HONK! Bob’s head snapped up, and we locked eyes. What’s wrong with that kid?The answer? Nothing – except that …

 You are the reason we do this show. You were on my mind seven months ago. I was thinking about your marketing and was wondering: “Do you know why your ads should be about your customers, and not you?”  “Do you know that the best brands are built on stories that bond and entertain?” “Do …

Not every season is about harvest.Some are about pruning. That’s where Stacie Feller is today. After the surge and crash of 2021, she found herself running two companies—KangaRoof and Koala HVAC—each in a different stage of recovery. Kanga is steady. Koala is in what she calls “early autumn.”  A pruning season. Old partnerships have been …

Stories are the key to attention. Attention is the precursor to money. If you want more money, then you need better stories. Better stories are remembered. They change perspectives. They alter reality. They set events in motion. They change the world. They propel small home service companies forward into large home service companies. We are …

The sky turned black over Austin. Then came the sound…hail hammering rooftops like a thousand nails at once. For most people, it was a disaster. For Stacie Feller, it was an opportunity. In one year, that storm took KangaRoof from $12 million to $22 million. The phones rang nonstop. Trucks rolled out before sunrise. It …

“Going Out of Business! Everything Must Go!! BIG SALE!” A furniture store can move a year’s worth of inventory in two weeks with a liquidation sale. It works. Once. But you don’t get to pull the same trick twice. Fake sales are carnival barking — they prey on the uninitiated. The wise shopper isn’t fooled. …

The hats get heavy at $3.5 million. At $2 million, you can white-knuckle it—answer phones at night, run calls by day, even clean the bathrooms on Saturday. I’ve done it. Alan’s done it. But between $3.5M and $5M, the hats stack up and the weight crushes growth. That’s where owners stall. This episode is the …

BAT CHILD FOUND IN CAVE! That headline screamed across the cover of Weekly World News in 1992. “He is not a boy or a bat. He’s a Bat Boy! We suspect that the mother is a local.” – Dr. Ron Dillion The story was pure hogwash. But that headline sold over a million copies and …

Championships are lost in the handoff. You can run the fastest leg of your life, but if you drop the baton, the race is over. Business is the same way. Leadership transitions are the handoff. And if you fumble it, culture stumbles, rumors spread, and trust bleeds out. Alan O’Neill understood this when he stepped …

As a child, I had a hard time remembering to feed the pigs. I’d come home from school and do what boys do. By nightfall, the pigs were hungry, and I was already in bed. I never did this on purpose. I was a boy, and distractions came easy. Until one night. My stepdad woke …

You sit with your head in your hands. A bead of sweat runs down your temple. Your mind is buzzing with the bees of ownership. You have your two-hundredth decision to make for the day, and it’s only 10am. You want to smash your fist into the tabletop and swear at the sky. Outside of …

What would Jesus say about pay-per-click leads? He already told us — about houses, foundations, and sand. Google is constantly changing how your home service business generates leads. They promote these changes as if they’re for your benefit, but they mostly benefit Google and the pay-per-click marketers that resell their services. Every quarter new rules …