All Episodes

“Love Love Love” Some people walk into a room and change the energy. Ellen Rohr ignites it. She doesn’t sneak up on you. She shows up fully alive—armed with optimism, energy, and a heart that beats to the rhythm of “Love love love!”  (That’s her version of aloha. It’s her hello. Her goodbye. And everything …

Ever seen a company that documents everything—right down to how to microwave soup or smile in the hallway? All in the name of systems and procedures? Here’s a real list of some of these so-called important systems and procedures: Not kidding. I wish I was.These SOPs exist. And they almost always show up in small, …

Every son wants to hear two things from a father: “I love you” and “I’m proud of you.” One gives comfort. The other gives strength. Jonathan Bancroft lost his father in a car accident when he was just seven years old. The man he once looked up to—the architect, the hero—was suddenly gone. That kind …

It’s 11:49 a.m. on a Tuesday in May in Austin. The day is humid and clear. It stormed last night, and it was breathtaking. Austin is known for football, BBQ, and being weird. Any tourist can tell you that. What only the locals know is this… About twice a year, God puts on a fantastic …

Most family businesses pass down a legacy. Very few pass down the torch. Lynn Tomasek didn’t just inherit a company—she earned the right to lead it. At 13, she was cleaning bathrooms. Years later, she’d be handed the CEO title not because of her last name, but because her brother and sister chose her to …

My son wears a shirt that says, “Do you even game, bruh?”—decorated with a controller and little gaming characters. My daughter wears her dance team jacket everywhere. It’s black and gold and glitters in the light. My son’s shirt and my daughter’s jacket are clear signals to the world. They say, “This is who I …

Steve and Rachel Egner are very close friends. Over the last 14 years, we have celebrated big moments in each other’s lives. We’ve spent days wandering through Seattle and Austin, relaxing and laughing together. I love them. They love me. We’re very open about saying, “I love you.” And I do love them. In January …

Just after you fill your tank with gas, you walk into the convenience store to grab something cold to drink. This is a critical moment. It’s more important than you might think, and you can actually feel it, even if you’ve never consciously considered it before. But you’ve been listening to Todd and Roy, so …

Ashley leaned across the table and asked Aaron, “What kind of father do you want to be?” When he looked up, he saw the clear, wet crescents forming on the edge of her bottom eyelids. The tears were there, but they weren’t falling. Ashley willed them to stay put. She wasn’t going to let them …

Selling is pushing, and buying is leading. My step-dad owned a mule. Her name was Nancy. Here’s what you need to know about mules. They are the offspring of a male jackass and a female horse, a mare. And always in that combination. It doesn’t work the other way around. So, like many unfortunate children, …

Most family businesses survive on tradition. Few become legends. Jimmy Dale of Baker Brothers chose the harder path. He didn’t just inherit a company – he bought it, signed the loans himself, and took on every ounce of risk that came with the name. That changes a man. It sharpens his focus and forces him …

You are playing a dangerous game. A game that you didn’t even know that you were in. It’s no game of small bets. This is a game of extreme high stakes. It’s a game of tricks, addictions, and manipulations and very high costs. You are playing the game of the direct response advertiser. This game …