All Episodes

There’s Elmer Fudd. There’s Elmer’s Glue. And then… there’s Elmer Zubiate. (Zoo-bee-ott-e’) Elmer is a walking contradiction. He’s a very large man—broad shoulders, big muscles, and yes, at one point, he even had an MMA ring in his office. He used to spar between meetings.  But here’s the thing: behind all of that strength is …

 In a world where everyone seems to be chasing the biggest exit, Gus Antos is staying put.  Not because he hasn’t been offered life-changing money. He has. More than once. Not because he lacks ambition. Milestone is closing in on $200 million. But because his why is anchored in something deeper. After the show, I …

Before there was a multimillion-dollar business . . . There was an 18 year old kid with a dream. Joe had no revenue. No team. No leads. So Joe did what most kids wouldn’t.He borrowed his parents’ printer. Printed letters to builders. Stuffed them into envelopes. Rode his bike to the post office. And sent …

Collin Hathway brought Private Equity into the home service space. And it wasn’t easy. At the time, PE wasn’t interested in plumbing, heating, or air conditioning. But Collin knew that the residential home service space had some very attractive qualities: These qualities attracted Collin to the space, so he started looking for deals. One of …

I’ve sat in rooms with contractors pulling in $2 million a year and others doing $20 million. They wear the same uniforms. Drive similar trucks. Sometimes they even live in the same neighborhoods. But if you listen closely, you’ll hear the difference. It’s not the tools they use. Or the fancy software. Or some new …

This is Part Two of our in-studio conversation with Roy H. Williams—and if Part One opened the door to the Wizard’s world, this one walks you into the inner sanctum. In this episode, Roy reveals how he discovered the power of storytelling—not through advertising textbooks, but through Robert Frost, classic literature, and a relentless drive …

This is Part One of a two-part masterclass with the Wizard himself, Roy H. Williams. Roy doesn’t just talk marketing…he reshapes the way you see your business, your brand, and even yourself. He’s behind some of the most iconic and effective campaigns in home services, from Morris-Jenkins to Elmer’s, Eco Plumbers, and beyond. But his …

“Love Love Love” Some people walk into a room and change the energy. Ellen Rohr ignites it. She doesn’t sneak up on you. She shows up fully alive—armed with optimism, energy, and a heart that beats to the rhythm of “Love love love!”  (That’s her version of aloha. It’s her hello. Her goodbye. And everything …

Every son wants to hear two things from a father: “I love you” and “I’m proud of you.” One gives comfort. The other gives strength. Jonathan Bancroft lost his father in a car accident when he was just seven years old. The man he once looked up to—the architect, the hero—was suddenly gone. That kind …

Most family businesses pass down a legacy. Very few pass down the torch. Lynn Tomasek didn’t just inherit a company—she earned the right to lead it. At 13, she was cleaning bathrooms. Years later, she’d be handed the CEO title not because of her last name, but because her brother and sister chose her to …

Steve and Rachel Egner are very close friends. Over the last 14 years, we have celebrated big moments in each other’s lives. We’ve spent days wandering through Seattle and Austin, relaxing and laughing together. I love them. They love me. We’re very open about saying, “I love you.” And I do love them. In January …

Ashley leaned across the table and asked Aaron, “What kind of father do you want to be?” When he looked up, he saw the clear, wet crescents forming on the edge of her bottom eyelids. The tears were there, but they weren’t falling. Ashley willed them to stay put. She wasn’t going to let them …